In talks with Alberto Sottocornola, Quality and Proposal Manager

L'Altra Pietra will be exhibiting its latest products at Middle East Stone 2019. We spoke to the company's Quality and Proposal Manager, Alberto Sottocornola; here's what he told us as he prepares to participate in the largest annual trade exhibition in Middle East and North Africa dedicated to the stone industry.

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What products will you be showcasing at the event?

We will be showcasing L’Altra Pietra, Hexagon, Stepping Stone, Super Hard Keramik 3cm.

What value do these products bring to the region’s construction industry?

L'Altra Pietra® is an extensive and exclusive collection of full body sintered stone for outdoor surfaces applications. It comes in 57 colors and 11 different standard formats, with 2 cm (3/4") thickness (slabs up to 120x240x2cm, 48"x96"x3/4").
It is the best reproduction of natural stone 100% made in Italy, characterized by competitive prices and all the superlative technical features of fine porcelain stoneware. Its characteristics make this product the most suitable for paving and cladding for any small and large project, both public and private, since the operational costs are reduced (low absorption, stain-resistant, easy to clean).
Particularly for gardening and the Do-It-Yourself world, a new product with a hexagonal shape of 60 cm diameter and 2 cm thickness will be presented at Middle East Stone: Hexagon. Ideal for easily creating tailored and distinctive landscapes thanks to the five available colors, Hexagon is designed to adapt to any type of garden. The ease and speed of installation are also added values to what in itself is already an unprecedented product, anti-slip, easy to clean, and resistant to stains, mold and temperature changes.
Stepping - stone is another line of walkways for outdoor spaces with a strong aesthetic impact, ideal for creating modern paths that give a distinctive trait to the garden.
It is the ideal product for architects of exterior design thanks to its many technical aspects, resistance and performance, guaranteed by porcelain stoneware in the thickness of 20 mm, and combined with the beauty of various surfaces faithful to natural stone and wood.

Why is it important for you to do business in the region?

The Middle East is the ideal area for our products because they are durable and resistant. The country's climate is perfectly adequate for the durability of the product.

About L'Altra Pietra -

L'Altra Pietra® is the extensive and exclusive collection of full body sintered stone for outdoor surfaces applications, 57 colors in 11 different standard formats, 2 cm (3/4") thickness. The best reproduction of natural stone 100% made in Italy, competitive prices and all the superlative technical features of fine porcelain stoneware. 

Meet with L'Altra Pietra at Middle East Stone 2019 - Location: Trade Centre Arena, Stand AR D220.

About Middle East Stone

23 - 26 November 2020, Dubai World Trade Center

The region's dedicated event for the stone industry

Middle East Stone is the premier dedicated trade show for the Middle East and North Africa region's natural stone and marble industry. Year after year, thousands of regional decision-makers meet with local and international suppliers to explore business opportunities together and source flooring, facade, landscaping and fit-out solutions involving the finest natural stone, marble and tile products as well as installation and maintenance solutions from around the world. 

Middle East Stone is co-located with The Big 5, the region's largest construction event. 

Organised by dmg events, Middle East Stone also features a broad educational agenda with CPD-Certified Talks.


About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

Founded in 1989, the company is headquartered in Dubai, UAE, and is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom.